6# - Critiquing a Media Critic

Ever since his show the The Jimquistion went completely and totally independent in 2016, Jim Sterling has become one of the most infamous critics of the video game industry. An image that from the show's inception when it was located on Destructoid Jim has courted with his semi-serious catchphrase "thank god for me", his authoritarian style propaganda posters, and his outfit that makes him look like some turn of the century industrialist who just has a factory filled with child-labor. Jim wants people wants the infamy he wants a portion of the audience to like what he does, but he also understands the value of hatred. He understands that if you are not pissing someone off then you need to change up what you were doing. 

Jim Sterling

Jim will tell you anything and everything on any issue that fancies him at that current time which could be anything from Brexit to the legal status of lootboxes in games. He puts forward what he thinks and if you accept that or at least see where he is coming from then everything is fine. If you do disagree with him and try to contact him about it and tensions rise as they often tend, do not expect him to try and make concessions just so you will feel better about yourself. Jim says things that he has actually thought about and believes in and will not be so easily swayed from his opinion. People tend to think of that as being stubborn and it might be but who listens to someone who flips on every position that they have ever held just because the last person that they talked to disagreed with them. 

Jim knows that being this opinionated will bring you positives like people have a basic level of respect for you and it will cause people to have seething hatred for you. People actually have long rants and discussions on several websites claiming that Jim Sterling has single handily caused for something that they like to be review negatively. Jim will sometimes just all of a sudden come up in some of these conversations where people are bashing people who cover the games industry, that shows you the power of the mans persona. It was so powerful that it even had an effect on a video game developer, Digital Homicide who after Jim made a video about the scam they were essentially running they tried to sue him for $10 million. Digital Homicide hoped that they would if not win then humiliate him in court but, their own incompetence stopped that and the case was thrown out. This only caused Jim's star to rise making a martyr for the importance of press freedom in the games industry. Sterling has always attracted controversy but he would never entirely say that is what he wanted, but his entire persona is meant to court it and I think that Jim Sterling actually loves it.